So, you have an awesome idea and you’ve decided to develop a mobile app? That’s definitely the right step: the mobile app market is growing each day (don’t just take our word for it, follow this link for some market research from Flurry) so let’s not delay, the sooner you get it out there, the sooner you can get Users and generating revenue!
One of the first considerations is which platform you should choose for your app.
Many of our clients start with one or other in order to reduce the complexity and cost of development. It also means that they can watch how the users react to the app and if any enhancements and improvements are required they’re changing one platform rather than two.
At Applikey we create native iOS and Android apps that work seamlessly on phones, tablets and wearables. We specialise in client-server app development, but we don’t limit ourselves to those, so we do all types of apps except games (our rule is that we only do what we do best).
The location of your target users might determine the platform — Android is much more popular in Asia and Africa while iOS is dominant in the US and particularly in urban areas like Los Angeles, New York City, Chicago and Miami.
Overall Android has 71% of the market compared to Apple which accounts for 23% but the IOS environment is generally considered to provide a better user experience than Android.
Their users spend more time using apps, rate their experience higher, retain them on their device for longer and most importantly spend more on apps than Android users. One of the main reasons for this is that each iOS app has to pass a strict Apple review process and should conform to a large number of Apple review guidelines so while the pay-back may be quicker, this process can be frustrating, especially if this is your first app project and you are desperate to get it out there and see people using it.
The publishing process is much easier on the Android platform, but probably for that reason there are more apps available in the Play Store meaning it’s likely to be harder to get your app noticed.
In summary, unless you are determined to launch both platforms at the same time there is no a simple answer which platform to do first. Both platforms have pros and cons.
We specialise in the Ruby on Rails programming language for the backend which is an Industry standard modular platform. It has wide variety of plugins that we can use for nearly for every task we face during social app development which can drastically reduce the time and cost of development.
Ruby of Rails offers modular features such as bulk uploads and updates and on-the-fly resizing of images helps to finish e-commerce apps in timely manner.
Ruby on Rails has wide variety of plugins we can use for social app development which can drastically reduce the time and cost.
If you need to present thousands of articles, audio or video files, Rails can cope with that easily.
In choosing Ruby on Rails for your app project we are in good company; sites like AirBnb, Ask.fm, GitHub, Basecamp, Bloomberg, Dribbble and thousands of others have already chosen Ruby on Rails as a reliable solution.
Easier to change. After site launch, future modifications to your site (e.g., adding new features, making changes to the data model) can be made more quickly.
Increased flexibility. Due to the modular structure of the code it’s much easier to make changes meaning a lower cost to you.
Quick to launch at a lower cost. The framework itself encourages the reuse existing components rather than building from scratch so the overall time spent on the development can be reduced by 20% — 50% compared to other programming languages.
At Applikey we develop top-notch responsive web sites, admin panels and custom made APIs. We have a rich experience in third party API integrations, including, but not limited to: Pusher, PayPal, Stripe, Braintreepayments, Facebook, etc.
Isn’t it irritating when your favorite app stops working as expected? Did you ever remove it for that reason? Do you ever un-install bug-ridden apps rather than give them a second chance? Most of users would answer yes.
Every project is carefully checked by our QA team and we use a robust testing regime built around your app ensuring the team can focus on building great features instead of playing whack-a-mole with bugs.
Our QA engineers have a perfect understanding of every major mobile platform and browser and will do load testing and help to find potential drawbacks and bottlenecks.
Nowadays the market is extremely competitive and while an exceptional design can lead to millions of downloads, just a decent one can bring you nearly zero. Until a user tries the app, his opinion is based solely on the design, so the UI (User Interface) and UX (User eXperience) design should be really, really appealing to give your app a chance to show what it does.
Design is an integral part of our full software development cycle. Our designers work closely with developers to achieve the best efficiency of work and its results for you.